Typical Tasks
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Monitor industry statistics and follow trends in trade literature.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Seek and provide information to help companies determine their position in the marketplace.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
A day in the life
What kind of work is this?
Enterprising
Business based Work
Conventional
Organized, Procedural Work
Investigative
Studying, Research based work
What personality traits do you need to succeed?
Analytical Thinking
Attention to Detail
Dependability
Initiative
Integrity
Adaptability/Flexibility
What key skills are needed for this job?
Reading Comprehension
Complex Problem Solving
Critical Thinking
Active Listening
Writing
Speaking
Expected Knowledge
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Common Activities
Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Analyzing Data or Information
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
